A Northern California original, Pitbull Tackle was created by fishermen, for fishermen. With a primary goal of designing species-specific fishing equipment for our local waters we still hold that true as we continue to design new and improved fishing tackle for anglers of all skill levels. Whether you are trolling for King Salmon along the Washington Coast, rigging rods for a bottomfish trip in California, or you are gearing up for an offshore trip in Mexico, we have the gear you need to put more fish in the boat. All of our products are created and tested in the California Bay Area and the surrounding fisheries and we take pride in creating lures that will help catch any angler more fish.

Our major focus for all lures is to enhance the product with either Glow-in-the-Dark or Ultraviolet (UV) colors and often we create unique combinations of both together in the same lure. This addition to the Pitbull Tackle line of products greatly increases the effectiveness of the baits and lures, as it gives the fish a target that they can see extremely well. UV lures have a high visual contrast compared to their surroundings, whether it is being fished in the dark rocky depths or being fished offshore in the great expanses of blue ocean.

Have questions about our products? Feel free to Contact Us Here! We are always available to answer questions about any of our products to ensure you have the right lure for the right fish.


Pitbull Tackle Wholesale Program

In addition to making these great products available for retail purchase, we're offering wholesale pricing and quantities to qualified partners.
To join our wholesale program,
Start by Clicking Here!