Pitbull’s Lure Design Concept:
It is not commonly known, but fish have amazing vision. Fish eyes are much more advanced than our own which give many fish the ability to see a much wider range of colors than humans as well as have much better vision in dark/low-light conditions. Their excellent vision does not end there; many fish species also have the ability to see Ultra-Violet (UV) light. Humans cannot see this naturally occurring light, but nevertheless the light is still abundantly present. It seems us humans are a distant second place when it comes to the range of colors and dimensions our eyes will allow us to detect. We take pride in using this knowledge to our advantage….
Designers at Pitbull Tackle experiment with light and add exclusive components to our lures to maximize the visibility and attraction each lure has underwater. We look at how fish in their natural environment appear to other fish, not the human eye! By using this knowledge of UV light and the effect it has on both fish and lures, we feel confident that our lures can outperform any other on the market. As designers of Pitbull Tackle lures, our main goal is to make lures that catch more fish, even in the toughest conditions.
Understanding Glow-in-the-Dark vs UV-Enhanced Lures:
One of the most frequently asked questions is what is the difference between UV and Glow-in-the-Dark lures. Oftentimes they are talked about as being similar to each other but in reality the two perform in very different ways.
Glow-in-the-Dark products absorb light from their surroundings and can radiate that light back out, creating their own light in a completely dark place. The only requirement for Glow-in-the-Dark to work is it must be exposed to light at some point before it is placed in the dark (this is commonly referred to as “charging”). Simple exposure to sunlight can create this affect, but the more focused and direct the initial “charge” of light is the stronger the Glow-in-the-Dark effect will be.
Ultra-Violet (UV) enhanced products work very differently. UV-enhanced products will shine far brighter than standard colors, however they must be in the direct presence of light for this effect to occur. UV-enhanced paint colors act almost like a mirror when light is shining on them, resulting in an ultra high-visibility presentation underwater. An additional advantage of UV-enhanced products is that they are visible at great depths. Ultra-Violet light, which is found naturally within sunlight, can penetrate deeper down into the depths of the water column than standard light colors can (reds, oranges, yellows, etc…). This UV-enhancement results in products which are dramatically more visible and enticing underwater.
In summary, Glow-in-the-Dark lures initially absorb light, then re-radiate that light back out resulting in a lure which creates its own light. UV-enhanced lures take the light around them and reflect it back out to be brighter than any traditional lure.